Segmentation, Revenue Management and Pricing Analytics
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About the book
This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.
| Author | Netherlands) Bodea Tudor (University of Groningen |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Published | 2014 m. |
| Language | English |
| Pages | 266 psl. |
| Format | Hardcover |
| ISBN | 9780415898324 |
