Marketing Strategies
€67,63€73,74-8%
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About the book
Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead
| Author | Ashok Ranchhod |
|---|---|
| Publisher | Pearson Education Limited |
| Published | 2007 |
| Language | English |
| Pages | 440 |
| Format | Paperback |
| ISBN | 9780273706748 |
Marketing Strategies
€67,63
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