If...Then

Discover the compelling insights of If...Then by Taina Bucher, published in 2018. This thought-provoking book delves into the pervasive influence of algorithms in our daily lives. From Google's search algorithms that govern our access to information, to Facebook's News Feed shaping our social interactions, and Netflix's collaborative filtering determining our media choices, we are undeniably living in an algorithmic world. However, Bucher emphasizes that our lives are not merely dictated by these technologies. Instead, she explores the intricate relationship between algorithms and the political institutions that shape them. With 216 pages of engaging content, If...Then invites readers to reflect on the role of artificial intelligence in our society and empowers us to understand our agency in this digital age. Perfect for anyone interested in the intersections of technology, society, and information systems, this book is a must-read for navigating our algorithm-driven existence.