Experiential Marketing
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About the book
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
| Author | Wided Batat |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Published | 2019 year |
| Language | English |
| Pages | 302 pages |
| Format | Soft cover |
| Genre | Bizness un vadība |
| ISBN | 9781138293168 |
