A Dictionary of Marketing

Discover the essential resource for marketing enthusiasts with the Dictionary of Marketing by Charles Doyle. Published in 2016, this comprehensive A-Z guide spans 544 pages, making it an invaluable reference for both students and professionals in the marketing field.

From traditional marketing techniques to cutting-edge concepts in web, digital, and social marketing, this dictionary covers all areas of marketing with clarity and precision. Its international focus ensures that readers gain insights applicable across various markets and cultures. Whether you're looking to enhance your knowledge or find quick definitions, this dictionary is designed to meet your needs.

Elevate your understanding of marketing terminology and stay updated with the latest trends by adding Dictionary of Marketing to your collection today!