Consumer Behaviour and Analytics
€62,65
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About the book
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
| Author | Andrew Smith |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Published | 2023 m. |
| Language | English |
| Pages | 214 psl. |
| Format | Paperback |
| Edition | 2 ed |
| ISBN | 9781032388342 |
Consumer Behaviour and Analytics
€62,65
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