Cognitive Interviewing
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About the book
The design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.
| Author | Gordon B. Willis |
|---|---|
| Publisher | SAGE Publications Inc |
| Published | 2004 m. |
| Language | English |
| Pages | 352 psl. |
| Format | Paperback |
| Genre | Matemātika un dabaszinātnes |
| ISBN | 9780761928041 |
