The Advertising Effect: How to Change Behaviour
About the book
Discover the transformative power of advertising in "Advertising Effect: How to Change Behaviour" by Adam Ferrier. Published in 2014, this insightful book delves into the intricate relationship between advertising and consumer behavior, exploring the psychological principles that drive decision-making. With 240 pages of compelling content, Ferrier, a renowned expert in the field, provides readers with a comprehensive understanding of how effective advertising can shape perceptions and influence choices. Whether you're a marketing professional, a student of psychology, or simply curious about the impact of advertising, this book is an essential read. Enhance your knowledge and discover strategies to leverage advertising for behavior change today!
| Author | Adam Ferrier |
|---|---|
| Publisher | Oxford University Press Australia |
| Published | 2014 m. |
| Language | English |
| Pages | 240 psl. |
| Format | Soft cover |
| Genre | Psychology |
| ISBN | 9780195593921 |
