23% izslēgts
How Brands Become Icons
Pārdošanas cena
€38,40
Regulārā cena
€49,92
Vienības cena
/
Nav pieejams
Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
How Brands Become Icons