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Appraisal and the Transcreation of Marketing Texts
Persuasion in Chinese and English
Routledge Advances in Translation and Interpreting Studies
Pārdošanas cena
€180,47
Regulārā cena
€223,78
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Apraksts
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.
Appraisal and the Transcreation of Marketing Texts