23% izslēgts
Choice Factory
Pārdošanas cena
€25,19
Regulārā cena
€32,74
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. From Priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
Choice Factory