23% izslēgts
Cultural Strategy
Pārdošanas cena
€42,59
Regulārā cena
€55,36
Vienības cena
/
Nav pieejams
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Cultural Strategy