22% izslēgts
Consumer Culture Theory in Asia
History and Contemporary Issues
Routledge Frontiers in the Development of International Business, Management and Marketing
Pārdošanas cena
€161,00
Regulārā cena
€206,08
Vienības cena
/
Nav pieejams
Līdz Bookshop
Apraksts
We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today’s precarious Asia. They do this through culturally oriented, critical consumer research.
Consumer Culture Theory in Asia