International and Cross-Cultural Business Research

Regulārā cena €49,99
2 ir noliktavā

Jean-Claude Usunier

200 psl.

2017 m.

MinkŔtas virŔelis

Svītrkods: 9781473975897

Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.