Evaluating Public Communication

Pārdošanas cena €56,39 Regulārā cena €73,30

BEZMAKSAS piegāde

2 ir noliktavā

Jim Macnamara

392 lapas

2017 gads

Mīkstais vāks

Svītrkods: 9781138228580

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.