International Marketing

Pārdošanas cena €74,40 Regulārā cena €96,72

BEZMAKSAS piegāde

2 ir noliktavā

Daniel W. Baack

672 lapas

2018 gads

Mīkstais vāks

Svītrkods: 9781506389226

Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.