The Haier Model

Discover the remarkable success story of Haier, one of the world's leading household appliance corporations, through the insightful analysis presented in Haier Model by Yangfeng Cao. Published in 2018, this comprehensive book spans 302 pages and delves into the strategic approaches that have positioned Haier as a formidable player in the international business landscape.

Yangfeng Cao explores the innovative business models and practices that define Haier's operations and adaptability in the competitive household appliances industry. This book is an essential read for entrepreneurs, business students, and anyone interested in understanding the dynamics of global business success. Dive deep into the strategies that have made Haier a benchmark for excellence and innovation, and gain valuable insights applicable to various industries. Don't miss your chance to learn from one of the best!