Basic and Advanced Focus Groups

Pārdošanas cena €76,80 Regulārā cena €99,84

BEZMAKSAS piegāde

3 noliktavā, gatavs nosūtīšanai

David L. Morgan

216 psl.

2018 m.

Mīkstais vāks

Svītrkods: 9781506327112

Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.