Marketing for Tourism and Hospitality

Pārdošanas cena €62,39 Regulārā cena €81,10

BEZMAKSAS piegāde

2 ir noliktavā

Alan Fyall

620 lapas

2019 gads

Mīkstais vāks

Svītrkods: 9781138121294

This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.