• Book cover of: Audience Analysis

Audience Analysis

Denis, MA, PhD, DipPSA, McQuail

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Kalba Anglų k.
Leidimo metai 1997 m.
Puslapių skč. 176 psl.
Viršelis Minkštas viršelis
ISBN 9780761910022

Audience Analysis

Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.

Book cover of: Audience Analysis

Audience Analysis

€152,56
€152,56 €157,75