Landscape and Branding

The promotion and production of place

Routledge Research in Landscape and Environmental Design

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240 psl.

2015 m.

Kietas viršelis

Svītrkods: 9781138843547
Apraksts

This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms.