International Marketing

Pārdošanas cena €73,85 Regulārā cena €84,93
2 ir noliktavā

BEZMAKSAS piegāde

Daniel W. Baack

672 lapas

2018 gads

Mīkstais vāks

Svītrkods: 9781506389226
Apraksts

Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.