Rhetoric of Logos

Discover the art of logotype creation in Rhetoric of Logos by Eduard Helmann, a pivotal resource for communication designers. Published in 2016, this insightful book spans 144 pages and delves into the essential role of logos in corporate design. Helmann expertly demonstrates how the principles of rhetoric, a discipline with over 2,500 years of history, can be harnessed to enhance visual communication. This publication is a must-read for anyone looking to elevate their design skills and create impactful trademarks that resonate with audiences. Explore the intersection of design and rhetoric to unlock new possibilities in your creative projects.