• Book cover of: Qualitative Research in Marketing and Management. By: Christopher E. Hackley

Qualitative Research in Marketing and Management

Christopher E. Hackley

€59,19
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Kalba Anglų k.
Žanras Economics
Leidimo metai 2024 m.
Puslapių skč. 304 psl.
Viršelis Minkštas viršelis
ISBN 9781032557809
Leidimas 3 ed

Qualitative Research in Marketing and Management

This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

Book cover of: Qualitative Research in Marketing and Management. By: Christopher E. Hackley

Qualitative Research in Marketing and...

€59,19
€59,19 €61,49