Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Pārdošanas cena €61,19 Regulārā cena €79,54

BEZMAKSAS piegāde

2 ir noliktavā

Harry Macdivitt

288 lapas

2011 gads

Cietais vāks

Svītrkods: 9780071761680

Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.