Retail Marketing Management

Pārdošanas cena €57,59 Regulārā cena €74,86

BEZMAKSAS piegāde

Dhruv Grewal

200 lapas

2018 gads

Mīkstais vāks

Svītrkods: 9781526446855

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.