International Business Strategy

Regulārā cena €63,00
Express sūtījums (2-3 darbdienas)

Alain Verbeke

675

2021

Paperback / softback

Cambridge University Press

Svītrkods: 9781108738378

Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.