
Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
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Gives you winning B2B sales strategies and techniques. Combining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a six-step process for winning sales opportunities and shows you how to: qualify the prospect for forecasting accuracy, and communicate your strategy to your team.
Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale