23% izslēgts
Experiential Marketing
Pārdošanas cena
€32,40
Regulārā cena
€42,12
Vienības cena
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The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.
Experiential Marketing