Design Driven Innovation

Pārdošanas cena €38,40 Regulārā cena €49,92

BEZMAKSAS piegāde

Roberto Verganti

288 lapas

2009 gads

Cietais vāks

Svītrkods: 9781422124826

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.