Challenger Customer

Pārdošanas cena €22,79 Regulārā cena €29,62

BEZMAKSAS piegāde

Matthew Dixon

288 lapas

2015 gads

Mīkstais vāks

Svītrkods: 9780241196564

Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.