Behavioural Economics

Pārdošanas cena €21,59 Regulārā cena €28,06

BEZMAKSAS piegāde

6 noliktavā, gatavs nosūtīšanai

Michelle Baddeley

176 lapas

2017 gads

Mīkstais vāks

Svītrkods: 9780198754992

Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.