Raising the Bar

Discover the inspiring journey of Gary Erickson, founder of Clif Bar, in his compelling book, Raising the Bar. Published in 2006 and spanning 368 pages, this insightful read dives into the pivotal moment when Erickson turned down a staggering $120 million offer to sell his company. Instead of opting for a life of luxury, he chose to pursue his passion with even greater determination.

Together with coauthor Lois Lorentzen, Erickson illustrates that true success transcends financial gain. Raising the Bar is not just a story about entrepreneurship; it's a testament to values, leadership, and the importance of staying true to one's vision. This book is a must-read for anyone interested in business, economics, and the snack food industry in the United States. Join Erickson on his journey and learn why some things are indeed more valuable than money.