{"product_id":"television-and-its-viewers-cambridge-university-press-9780521587556-cultivation-theory-and-research","title":"Television and its Viewers","description":"\u003cp\u003eExplore the fascinating interplay between television and its viewers in the insightful book \u003cstrong\u003eTelevision and its Viewers\u003c\/strong\u003e by authors George Shanahan and Michael Morgan. Published by \u003cstrong\u003eCambridge University Press\u003c\/strong\u003e in 1999, this compelling paperback spans 284 pages and delves into the concept of 'cultivation' research, examining how television exposure shapes our beliefs about the world around us.\u003c\/p\u003e \n\n\u003cp\u003eShanahan and Morgan take readers on a historical journey, exploring the evolution of television both as a technology and as a cultural institution. They not only reflect on the past but also look ahead, addressing the implications of cultivation research in today's ever-changing media landscape. This thorough analysis provides a critical framework for understanding the profound impact of television on society.\u003c\/p\u003e \n\n\u003cp\u003eIf you're interested in media studies, communication, or cultural analysis, \u003cstrong\u003eTelevision and its Viewers\u003c\/strong\u003e is an essential addition to your library that invites reflection and discussion.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52226897936726,"sku":"9780521587556","price":38.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780521587556.jpg?v=1767740831","url":"https:\/\/www.bookshop.lv\/products\/television-and-its-viewers-cambridge-university-press-9780521587556-cultivation-theory-and-research","provider":"Bookshop","version":"1.0","type":"link"}