{"product_id":"strategic-marketing-planning-taylor-francis-ltd-9781856176170-colin-gilligan","title":"Strategic Marketing Planning","description":"\u003cp\u003eConcentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.\u003c\/p\u003e","brand":"Colin Gilligan","offers":[{"title":"Default Title","offer_id":52227729260886,"sku":"9781856176170","price":71.53,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781856176170.jpg?v=1767742212","url":"https:\/\/www.bookshop.lv\/products\/strategic-marketing-planning-taylor-francis-ltd-9781856176170-colin-gilligan","provider":"Bookshop","version":"1.0","type":"link"}