{"product_id":"public-communication-campaigns-sage-publications-inc-9781412987707-ronald-e-rice","title":"Public Communication Campaigns","description":"\u003cp\u003eExplore the dynamic world of public communication with \u003cstrong\u003ePublic Communication Campaigns\u003c\/strong\u003e by \u003cstrong\u003eRonald E. Rice\u003c\/strong\u003e. Published by \u003cstrong\u003eSAGE Publications Inc\u003c\/strong\u003e in 2012, this 4th revised edition spans 392 pages, offering an in-depth examination of the essential elements of public communication campaigns. \u003c\/p\u003e \u003cp\u003eThis comprehensive guide delves into critical topics including campaign history, theoretical foundations, and formative evaluation. Readers will gain insights into systems approaches, the input-output persuasion matrix, design and evaluation techniques, and meta-analysis methodologies. With its engaging and informative content, this book is a must-have resource for students, practitioners, and anyone interested in public relations and advocacy advertising. \u003c\/p\u003e \u003cp\u003eEnhance your understanding of public service advertising and publicity with this essential text that bridges theory and practical application in the field of communication.\u003c\/p\u003e","brand":"Ronald E. Rice","offers":[{"title":"Default Title","offer_id":52231462453590,"sku":"9781412987707","price":210.97,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781412987707.jpg?v=1767748290","url":"https:\/\/www.bookshop.lv\/products\/public-communication-campaigns-sage-publications-inc-9781412987707-ronald-e-rice","provider":"Bookshop","version":"1.0","type":"link"}