{"product_id":"product-strategy-and-management-pearson-education-limited-9780273694502-michael-baker-michael-john-baker","title":"Product Strategy and Management","description":"\u003cp\u003eDiscover the essential insights into product strategy and management with \u003cstrong\u003eProduct Strategy and Management\u003c\/strong\u003e by \u003cstrong\u003eMichael Baker\u003c\/strong\u003e and \u003cstrong\u003eMichael John Baker\u003c\/strong\u003e. Published by \u003cstrong\u003ePearson Education Limited\u003c\/strong\u003e in 2007, this comprehensive 560-page paperback serves as a vital resource for professionals in the fields of business and economics.\u003c\/p\u003e \n\n\u003cp\u003eThis second edition delves into the intricacies of product strategy and the management of the product life cycle, covering everything from development to elimination. The authors emphasize that effective product strategy and management are critical for creating markets, attracting customers, and fostering competition. Through insightful case studies, the book explores the direct relationship between a product's success and a firm's longevity.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a seasoned marketing professional or a newcomer to product management, this book is an invaluable addition to your library, equipping you with the tools to navigate the complexities of new product management.\u003c\/p\u003e","brand":"Michael Baker, Michael John Baker","offers":[{"title":"Default Title","offer_id":52231674134870,"sku":"9780273694502","price":98.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780273694502.jpg?v=1767748660","url":"https:\/\/www.bookshop.lv\/products\/product-strategy-and-management-pearson-education-limited-9780273694502-michael-baker-michael-john-baker","provider":"Bookshop","version":"1.0","type":"link"}