{"product_id":"marketing-to-the-poor-taylor-francis-ltd-9781032130286-creating-value-ramendra-singh","title":"Marketing to the Poor","description":"\u003cp\u003eThis book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.\u003c\/p\u003e","brand":"Ramendra Singh","offers":[{"title":"Default Title","offer_id":52269067895126,"sku":"9781032130286","price":169.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032130286.jpg?v=1767802491","url":"https:\/\/www.bookshop.lv\/products\/marketing-to-the-poor-taylor-francis-ltd-9781032130286-creating-value-ramendra-singh","provider":"Bookshop","version":"1.0","type":"link"}