{"product_id":"marketing-strategy-a-decision-focused-approach-mcgraw-hill-education-9781259010903-walker","title":"Marketing Strategy: A Decision-Focused Approach","description":"\u003cp\u003eDiscover the essential elements of crafting effective marketing strategies with \u003cstrong\u003eMarketing Strategy: A Decision-Focused Approach\u003c\/strong\u003e by Walker, published by McGraw-Hill Education in 2013. This comprehensive 8th edition spans 384 pages and delves into the core concepts and theories necessary for developing and executing successful marketing strategies.\u003c\/p\u003e \n\n\u003cp\u003eThis book stands out by emphasizing the strategic planning process and the vital cross-functional relationships within marketing. With a strong focus on strategic decision-making, it equips readers with the tools needed to navigate the complexities of modern marketing. Whether you are a student, a marketing professional, or a business leader, this text will enhance your understanding of how to align marketing strategies with organizational goals.\u003c\/p\u003e \n\n\u003cp\u003eElevate your marketing knowledge and strategic thinking with this indispensable resource!\u003c\/p\u003e","brand":"Walker","offers":[{"title":"Default Title","offer_id":52235754832214,"sku":"9781259010903","price":69.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781259010903.jpg?v=1767755999","url":"https:\/\/www.bookshop.lv\/products\/marketing-strategy-a-decision-focused-approach-mcgraw-hill-education-9781259010903-walker","provider":"Bookshop","version":"1.0","type":"link"}