{"product_id":"marketing-ethics-cengage-learning-emea-9781861521910-an-international-perspective-bodo-schlegelmilch","title":"Marketing Ethics","description":"\u003cp\u003eDiscover the essential insights of \u003cstrong\u003eMarketing Ethics\u003c\/strong\u003e by \u003cstrong\u003eBodo Schlegelmilch\u003c\/strong\u003e, published by Cengage Learning EMEA in 1997. This thought-provoking book spans 256 pages and delves into the critical intersection of marketing practices and ethical considerations within a global framework. \u003c\/p\u003e \n\n\u003cp\u003eSchlegelmilch explores the mainstream theories of marketing ethics, providing a comprehensive analysis of how ethical principles can be effectively integrated into organizational decision-making. The book also addresses the ongoing challenges faced in the realm of business ethics, making it a vital resource for professionals and students alike. \u003c\/p\u003e \n\n\u003cp\u003eWhether you are involved in advertising, promotion, or general marketing, this new edition of \u003cstrong\u003eMarketing Ethics\u003c\/strong\u003e serves as a crucial guide to understanding the moral and ethical dimensions of your field. Enhance your knowledge and navigate the complexities of marketing with this insightful publication.\u003c\/p\u003e","brand":"Bodo Schlegelmilch","offers":[{"title":"Default Title","offer_id":52235762401622,"sku":"9781861521910","price":112.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781861521910.jpg?v=1767756016","url":"https:\/\/www.bookshop.lv\/products\/marketing-ethics-cengage-learning-emea-9781861521910-an-international-perspective-bodo-schlegelmilch","provider":"Bookshop","version":"1.0","type":"link"}