{"product_id":"managing-business-relationships-john-wiley-sons-inc-9780470721094-david-ford","title":"Managing Business Relationships","description":"\u003cp\u003eDiscover the essential guide to navigating and managing business networks with \u003cstrong\u003eManaging Business Relationships\u003c\/strong\u003e by \u003cstrong\u003eDavid Ford\u003c\/strong\u003e. Published by \u003cstrong\u003eJohn Wiley \u0026amp; Sons Inc\u003c\/strong\u003e in 2011, this third edition spans 256 pages and is designed for both students and managers seeking to enhance their understanding of strategic alliances in the business landscape.\u003c\/p\u003e \n\n\u003cp\u003eThis updated edition incorporates the latest insights from the IMP Group, reflecting five years of research, consulting, and teaching experience. It offers valuable case material from across Europe, providing real-world examples that enrich the learning experience. Whether you're looking to strengthen existing partnerships or explore new business relationships, this book serves as a comprehensive resource to help you navigate the complexities of business networks effectively.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your strategic approach to business relationships today!\u003c\/p\u003e","brand":"David Ford","offers":[{"title":"Default Title","offer_id":52236269027670,"sku":"9780470721094","price":50.87,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470721094.jpg?v=1767756883","url":"https:\/\/www.bookshop.lv\/products\/managing-business-relationships-john-wiley-sons-inc-9780470721094-david-ford","provider":"Bookshop","version":"1.0","type":"link"}