{"product_id":"making-marketing-happen-taylor-francis-ltd-9781138441248-brian-d-smith","title":"Making Marketing Happen","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eMaking Marketing Happen\u003c\/strong\u003e by \u003cstrong\u003eBrian D. Smith\u003c\/strong\u003e, published by Taylor \u0026amp; Francis Ltd in 2021. This compelling hardback edition spans 394 pages and delves into the critical reasons why marketing planning often falls short for many organizations. Smith argues that a disconnect between marketing strategies and a company's unique organizational culture or market conditions is a common pitfall. In this essential guide, he offers practical solutions on how businesses can develop a tailored hybrid strategy-making process that aligns with their specific circumstances. Whether you're a marketing professional or a business leader, this book is a must-read for anyone looking to enhance their marketing effectiveness and drive success. Elevate your marketing approach with the expert guidance found in \u003cstrong\u003eMaking Marketing Happen\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Brian D. Smith","offers":[{"title":"Default Title","offer_id":52269340164438,"sku":"9781138441248","price":224.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138441248.jpg?v=1767802899","url":"https:\/\/www.bookshop.lv\/products\/making-marketing-happen-taylor-francis-ltd-9781138441248-brian-d-smith","provider":"Bookshop","version":"1.0","type":"link"}