{"product_id":"living-brands-komshe-9788686245458","title":"Living Brands","description":"\u003cp\u003eDiscover the intriguing world of branding with \u003cstrong\u003eLiving Brands\u003c\/strong\u003e by Chris Farmer, a renowned brand consultant and graduate lecturer. Published by Bookshop in 2022, this insightful paperback spans 268 pages and offers a fresh perspective on how we perceive and interact with brands. Farmer delves into the common-sense reasons behind our emotional connections to brands, exploring why we attribute human qualities to them and develop genuine affection. This thought-provoking read challenges you to rethink your relationship with brands, making it a must-have for marketers, entrepreneurs, and anyone interested in the dynamics of consumer culture. Enhance your understanding of branding and elevate your marketing strategies with \u003cstrong\u003eLiving Brands\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52269859668310,"sku":"9788686245458","price":6.34,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9788686245458.jpg?v=1767803715","url":"https:\/\/www.bookshop.lv\/products\/living-brands-komshe-9788686245458","provider":"Bookshop","version":"1.0","type":"link"}