{"product_id":"levels-of-corporate-globalization-palgrave-macmillan-9781349518487-developing-a-measurement-scale-for-global-customer-management-p-kuchinka","title":"Levels of Corporate Globalization","description":"\u003cp\u003eDiscover the innovative insights of \u003cstrong\u003eLevels of Corporate Globalization\u003c\/strong\u003e by \u003cstrong\u003eP. Kuchinka\u003c\/strong\u003e, published by \u003cstrong\u003ePalgrave Macmillan\u003c\/strong\u003e in 2004. This engaging paperback edition spans \u003cstrong\u003e192 pages\u003c\/strong\u003e and introduces a groundbreaking segmentation approach designed for effective global customer management. Kuchinka's practical scale provides a valuable framework for measuring the level of corporate globalization, making it an essential read for business professionals and scholars alike. Whether you’re involved in global strategy or customer relations, this book offers essential tools to navigate the complexities of international markets. Enhance your understanding of corporate globalization with this must-have resource!\u003c\/p\u003e","brand":"P. Kuchinka","offers":[{"title":"Default Title","offer_id":52270090748246,"sku":"9781349518487","price":109.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781349518487.jpg?v=1767804274","url":"https:\/\/www.bookshop.lv\/products\/levels-of-corporate-globalization-palgrave-macmillan-9781349518487-developing-a-measurement-scale-for-global-customer-management-p-kuchinka","provider":"Bookshop","version":"1.0","type":"link"}