{"product_id":"introduction-to-advertising-taylor-francis-ltd-9780367442781-understanding-and-managing-the-advertising-process-emmanuel-mogaji","title":"Introduction to Advertising","description":"\u003cp\u003eThis book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.\u003c\/p\u003e","brand":"Emmanuel Mogaji","offers":[{"title":"Default Title","offer_id":52271060451670,"sku":"9780367442781","price":212.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367442781.jpg?v=1767806714","url":"https:\/\/www.bookshop.lv\/products\/introduction-to-advertising-taylor-francis-ltd-9780367442781-understanding-and-managing-the-advertising-process-emmanuel-mogaji","provider":"Bookshop","version":"1.0","type":"link"}