{"product_id":"how-cities-become-brands-springer-9783658437756-developing-city-brands-purposefully-and-thoughtfully-eric-h-usler","title":"How Cities Become Brands","description":"\u003cp\u003eDiscover the transformative journey of urban identity in \u003cstrong\u003eHow Cities Become Brands\u003c\/strong\u003e by \u003cstrong\u003eEric Häusler\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer\u003c\/strong\u003e in 2024, this insightful paperback spans 226 pages, offering a comprehensive exploration of city branding strategies. Häusler delves into essential background information, shares a multitude of real-world experiences, and inspires innovative approaches to targeted city branding. This book is a must-read for marketers, urban planners, and anyone interested in the powerful intersection of branding and city development. Uncover the secrets to creating a compelling city brand that resonates and endures, turning cities into iconic symbols that capture the imagination. Dive into the world of city branding and learn how to craft a narrative that elevates urban spaces into strong, memorable brands.\u003c\/p\u003e","brand":"Eric Häusler","offers":[{"title":"Default Title","offer_id":52263583121750,"sku":"9783658437756","price":78.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783658437756.jpg?v=1767795415","url":"https:\/\/www.bookshop.lv\/products\/how-cities-become-brands-springer-9783658437756-developing-city-brands-purposefully-and-thoughtfully-eric-h-usler","provider":"Bookshop","version":"1.0","type":"link"}