{"product_id":"guide-to-franchising-cengage-learning-emea-9781844801626-martin-mendelsohn","title":"Guide to Franchising","description":"\u003cp\u003eDiscover the essential insights of franchising with the \u003cstrong\u003eGuide to Franchising\u003c\/strong\u003e by \u003cstrong\u003eMartin Mendelsohn\u003c\/strong\u003e, published by \u003cstrong\u003eCengage Learning EMEA\u003c\/strong\u003e in 2004. This comprehensive 7th edition spans \u003cstrong\u003e422 pages\u003c\/strong\u003e and has been thoroughly revised and expanded to reflect the latest trends and developments in the franchising world, including the impact of the Internet and international franchising opportunities. \u003c\/p\u003e \u003cp\u003eWhether you are a seasoned franchisee or considering entering the franchise market, this practical guide offers invaluable information tailored to your needs. Dive into the intricacies of franchising with expert advice on marketing strategies and collective psychology within retail trade. Equip yourself with the knowledge to navigate the dynamic landscape of business and economics effectively.\u003c\/p\u003e \u003cp\u003eEnhance your understanding of franchising today with this indispensable resource!\u003c\/p\u003e","brand":"Martin Mendelsohn","offers":[{"title":"Default Title","offer_id":52241285251414,"sku":"9781844801626","price":78.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781844801626.jpg?v=1767763873","url":"https:\/\/www.bookshop.lv\/products\/guide-to-franchising-cengage-learning-emea-9781844801626-martin-mendelsohn","provider":"Bookshop","version":"1.0","type":"link"}