{"product_id":"first-mile-harvard-business-press-9781422171769-a-launch-manual-for-getting-great-ideas-into-the-market-scott-d-anthony","title":"First Mile","description":"\u003cp\u003eDiscover the essential insights of innovation with \u003cstrong\u003eFirst Mile\u003c\/strong\u003e by \u003cstrong\u003eScott D. Anthony\u003c\/strong\u003e, published by Harvard Business Press in 2014. This compelling guide, spanning 256 pages, delves into the pivotal phase when an idea transitions from concept to market—a critical juncture where success or failure can determine the fate of a company.\u003c\/p\u003e \n\n\u003cp\u003eIn \u003cstrong\u003eFirst Mile\u003c\/strong\u003e, Anthony navigates the treacherous landscape of innovation, highlighting the hidden traps and persistent roadblocks that can hinder progress for businesses of all sizes. Whether you are an entrepreneur or part of a larger organization, this book equips you with the strategies needed to overcome obstacles and effectively bring your ideas to life. \u003c\/p\u003e \n\n\u003cp\u003eUnlock the potential of your innovations and ensure they take flight with the expert guidance found in \u003cstrong\u003eFirst Mile\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Scott D. Anthony","offers":[{"title":"Default Title","offer_id":52243521110358,"sku":"9781422171769","price":25.46,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781422171769.jpg?v=1767766692","url":"https:\/\/www.bookshop.lv\/products\/first-mile-harvard-business-press-9781422171769-a-launch-manual-for-getting-great-ideas-into-the-market-scott-d-anthony","provider":"Bookshop","version":"1.0","type":"link"}