{"product_id":"developing-insights-on-branding-in-the-b2b-context-emerald-publishing-limited-9781787562769-case-studies-from-business-practice-nikolina-koporcic","title":"Developing Insights on Branding in the B2B Context","description":"\u003cp\u003eDiscover the essential guide to contemporary business-to-business branding with \u003cstrong\u003eDeveloping Insights on Branding in the B2B Context\u003c\/strong\u003e by \u003cstrong\u003eNikolina Koporcic\u003c\/strong\u003e. Published by \u003cstrong\u003eEmerald Publishing Limited\u003c\/strong\u003e in 2018, this hardback edition spans \u003cstrong\u003e264 pages\u003c\/strong\u003e and provides a comprehensive analysis of branding practices in the B2B landscape.\u003c\/p\u003e \n\n\u003cp\u003eThis insightful book merges theoretical frameworks with practical applications, featuring a curated selection of business case studies. Readers will gain valuable guidance on effective B2B branding strategies, learn how to utilize branding effectively, avoid common pitfalls, and select the right channels for communication. Whether you are a marketing professional or a business leader, this book is an indispensable resource for navigating the complexities of B2B branding.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your understanding and elevate your branding strategies with this authoritative publication that bridges theory and practice in the dynamic world of B2B marketing.\u003c\/p\u003e","brand":"Nikolina Koporcic","offers":[{"title":"Default Title","offer_id":52246412099926,"sku":"9781787562769","price":106.53,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781787562769.jpg?v=1767771236","url":"https:\/\/www.bookshop.lv\/products\/developing-insights-on-branding-in-the-b2b-context-emerald-publishing-limited-9781787562769-case-studies-from-business-practice-nikolina-koporcic","provider":"Bookshop","version":"1.0","type":"link"}