{"product_id":"design-in-business-pearson-education-limited-9780273643746-margaret-bruce","title":"Design in Business","description":"\u003cp\u003eDiscover the transformative power of design in the corporate world with \u003cstrong\u003eDesign in Business\u003c\/strong\u003e by \u003cstrong\u003eMargaret Bruce\u003c\/strong\u003e. Published by \u003cstrong\u003ePearson Education Limited\u003c\/strong\u003e in 2001, this insightful paperback spans \u003cstrong\u003e312 pages\u003c\/strong\u003e and presents a holistic perspective on integrating design as a fundamental business process rather than a mere specialty. \u003c\/p\u003e \n\n\u003cp\u003eBruce advocates for a concept she terms \"Total Design Management,\" emphasizing that design should be a collective priority across all levels of an organization. This book is essential for business leaders, strategists, and anyone interested in enhancing their company's competitive edge through effective design practices. \u003c\/p\u003e \n\n\u003cp\u003eWhether you are involved in product design, project management, or strategic planning, \u003cstrong\u003eDesign in Business\u003c\/strong\u003e will equip you with the knowledge to make design a core element of your business strategy, driving success and innovation in today's competitive market.\u003c\/p\u003e","brand":"Margaret Bruce","offers":[{"title":"Default Title","offer_id":52247331373398,"sku":"9780273643746","price":94.57,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780273643746.jpg?v=1767772645","url":"https:\/\/www.bookshop.lv\/products\/design-in-business-pearson-education-limited-9780273643746-margaret-bruce","provider":"Bookshop","version":"1.0","type":"link"}